Leagoo
Football for All

Football is play—pure, energetic, and full of life. With Leagoo, we captured the joy and spirit of youth football, creating a playful yet structured identity that speaks directly to young athletes and their communities.

Inspired by vibrant moments on the field, we built a visual language bursting with energy and accessibility. The dynamic emblem, spirited color palette, and intuitive icons were crafted to resonate instantly, making Leagoo inviting to every child who dreams big.

Our creative challenge was turning the essence of youth sports into an identity that is clear, engaging, and motivating at every touchpoint—from digital interaction and match-day uniforms to detailed strategic planning visuals. Every design choice—from playful typography to bold graphic elements—was driven by thorough research into global sports branding standards, yet purposefully designed to stand apart.

Leagoo isn’t just a league—it's a celebration of youthful ambition, teamwork, and the endless joy found in football.