SAFF
Saudi FIFA World Cup 2034 Announcement

There are moments when design becomes something more than visual. This was one of them.

To celebrate Saudi Arabia’s historic win to host the FIFA World Cup 2034, we were invited to create a visual and sonic experience that would mark the announcement—not just as a celebration, but as a statement to the world. The national slogan said it all: Welcome to Saudi 2034. Our task was to transform that message into something unforgettable.

We began with light. Beams emerging from every major stadium in the Kingdom, reaching upward—until they merge in the sky, converging into a powerful, symbolic moment seen from space. At the center: Saudi Arabia. A visual affirmation that in 2034, the world will gather here.

What followed was a journey inside that beam—a visual metaphor of momentum, speed, and vision. Within it: the spirit of Saudi pride. A falcon, soaring at light speed. The 2034 ball, moving with it. Two national symbols, traveling together toward a single point: the future. As they merge, the final logo is formed. The message was clear—Saudi is not preparing, Saudi is ready.

Every second had to count. The timeline was tight. But the pressure sharpened the vision. We designed all visual elements beyond the provided stadium footage—VFX, 3D, and motion—shaped as one cohesive experience. We also composed an original sonic identity—now the official sound identity for the Saudi national team until 2034. Built to echo in stadiums, in hearts, in history.

It was a vision carried by light, sound, and symbolism—designed not just to be seen or heard, but to be remembered.