الديوان الأميري الكويتي Kuwait Motor Town "KMT"

Kuwait Motor Town was never meant to be ordinary. And neither was the identity.

Commissioned by the Amiri Diwan, this project wasn’t just about motorsport—it was about power, scale, and national pride. Kuwait Motor Town stands as one of the largest and most ambitious racing complexes in the region, and it needed a brand that could hold that weight, and move with it.

We began by designing a complete visual system: logo, type, color, structure. The logo itself was inspired by the contours of Kuwait’s map and the Shaheen falcon—one of the fastest birds in the world. Bold, aerodynamic and rooted in national symbolism, every element was built with velocity in mind—sharp angles, fluid motion, and a palette that signals energy and intensity without shouting. The result was an identity that sets the pace.

From track signage to uniforms, architecture to digital applications, the system scales across one of the most versatile motorsport venues in the Middle East.

Seven tracks. Global standards. One unified design language.

But the story didn’t stop here. We created a full cinematic experience to launch the track and identity—a film that captured the spirit of competition, the precision of engineering, and the sheer magnitude of the space. Shot and produced with a tight turnaround, the film visualizes movement, momentum, and the power of Kuwaiti ambition.

This was more than branding. It was infrastructure, given form.